KPMG fabricated AI case studies in a report designed to sell clients on AI adoption

KPMG released a report on AI in business that included fabricated case studies involving prominent organizations like UBS and the NHS, which has raised concerns about the authenticity of claims made by consulting firms. Edward Tian, CEO of GPTZero, highlighted the issue of "secondary hallucinations," emphasizing the risks of misleading information proliferating from trusted sources. The report has since been retracted, underscoring the importance of verification in AI adoption narratives for practitioners.